Cranstons new Food Hall at Brampton has signed up its first Butchery Apprentice Dave Dobson in response to exceptionally strong trading since its opening in February. Apprentices are important to Cranstons as they allow the company to train staff members to their exacting cutting standards.
Dave Dobson joined Cranstons one year ago, working in their small traditional butcher’s shop in the town and moving with the rest of the staff when the new Food Hall opened. After showing promising basic knife skills and impressive customer service he was invited by Cranstons to train as a Master Butcher.
Cranstons train their butchers from scratch so that they can instil in them a sense of the company’s values and help them develop the high level of skill and customer service required. Cranstons butchers are also accredited by the Q Guild, an elite group of quality UK butchers committed to preserving traditional craft skills.
Cranstons three year apprenticeship consists of in-house training under the watchful eye of their skilled master butchers plus externally provided training from MEAT Ipswich, who provide NVQ Level 1 and 2 qualifications in Retail Butchery and Meat and Poultry Processing. By comparison many businesses provide minimal training to their counter staff but are still allowed to call them butchers.
Brampton Food Hall Manager Mark Mallinson says, ‘We are delighted that Dave is undertaking his apprenticeship in butchery. He is a valued member of our close-knit Brampton team and has a great knowledge of our products as well as being great with the customers. Myself and the other butchers look forward to helping him grow his knowledge and skills over the coming years.’
Dave says, ‘Cranstons is a great company to work for and it is encouraging that there are there are people there that have been with the company their whole working lives, which is really rare these days. I know that by the end of my apprenticeship my skills will be second-to-none and I’m looking forward to building my career with Cranstons.’
The 2,000 square foot Food Hall showcases local produce at its best, offering quality beef, pork and lamb from trusted local farms, freshly baked pies and bread, imported wines and local ales and produce from over twenty local producers as well as a well-stocked delicatessen, hot breakfast and lunch counter and a self-serve salad bar.