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Cranstons strike gold in Q Guild Smithfield Awards

Cranstons Quality Butchers of Ullswater Road, Penrith have excelled in the 2015 Butchers Q Guild Smithfield Awards, coming away from the ceremony with a host of accolades.


The Butchers Q Guild awards are an annual event open to premium butchers nationwide.


Cranstons struck gold in the ready to eat meats category with their Ham Hock Terrine and Cooked Ham on the Bone.  In other categories, the Topside & Cheddar Burger and Pork Strips in a Mushroom Sauce - a kitchen-ready product – came out on top.  


Our Ham Hock Terrine is new for this year’s Christmas table. Taking inspiration from the recent trend in restaurants UK-wide, Cranstons put their own twist on the traditional terrine.


Philip Cranston, former national Q Guild Chairman explained: “We take local pork and press it with gelatine, parsley and wholegrain mustard for a traditional-style terrine. However, it is topped with zingy, fruity Mostarda chutney supplied by Alston-based company Cumberland Mustard. This brings the product to life, while remaining in keeping with its heritage.”


Cooked Ham on the Bone is a classic product which has been a staple of the Cranstons range for many years. Local pork is cured in-house at the firm’s Penrith production unit using the same traditional sweet cure Cranstons uses for its premium dry cured bacons.


The Topside & Cheddar Burger is a new product developed for Summer 2015 by Cranstons’ master butchery team.


Philip Cranston explained: “It was designed to tap into the wider trend for gourmet burgers and to get customers to trade up from our existing burgers to a premium product.


“The burger is made from beef sourced from local farms with added extra mature white cheddar and tomato chutney.”


Cranstons have leaped into the market of premium ready to cook dishes customers can conveniently prepare at home. The Pork Strips in a Mushroom Sauce won gold at the awards. It was developed by Cumbrian Foodhall Butchery manager Rob McManus using a tender cut of pork sourced from Orchard House Farm in Newbiggin.


The Smithfield Awards are in their 29th Year. A record entry of 472 individual products across nine categories were submitted this year.


All were judged by independent panels of food and meat industry experts. The measure of quality was indicated when nine products received top-rated diamond awards, 221 products clinched gold, while 113 silver and 72 bronze awards were also presented.


Q Guild national chairman, Alnwick butcher Mark Turnbull, said: “The Smithfield Awards remain one of the most demanding and stringent product evaluation tests in the land and the esteem in which they are held is clearly demonstrated by the fact that this year has seen record entries from a record number of businesses.”

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Cranstons strike gold in Q Guild Smithfield Awards