Cranstons butchers this week announced the winners of their ‘’Supplier of the Year’’ Awards. Three of Cranstons long-standing beef suppliers were presented with awards and luxury steak selection boxes recognising the fantastic quality cattle that they supply direct to Cranstons shops.
Cranstons set up the ‘Supplier of the Year Awards’ in the wake of the horsemeat scandal to highlight the work of their hard-working farm suppliers.
Roger Cranston, Operations Director, explains: ‘We know that customer confidence in processed meats is at an all time low following the discovery of horsemeat in several supermarket products. We think it is important to highlight the positive side of the meat industry, where animals are raised to the highest welfare standards and supply chains remain reassuringly simple.’
David Dickinson of Brockwood Lees Farm Cannonbie won Cranstons Carlisle ‘’Supplier of the Year Award’’ whilst Geoff Bell, Far Broom Farm Long Marton won the equivalent award for supplying Cranstons Penrith branches. Frank Robson, South Farm Ryal (pictured) was presented with his award for supplying Cranstons Hexham by shop manager, Nick Collins. Collectively the three farmers have been supplying to Cranstons for over 60 years.
Cranstons Penrith shop manager Robert Henderson explains why his shop judged Geoff Bell their ‘Supplier of the Year’. ‘Geoff consistently supplies us with top quality cattle so it is real pleasure to give him this award. His experience and expertise in supplying the best cattle possible means we can serve our customers with confidence knowing that the quality of our beef is second to none’.
Geoff said ‘I am thrilled to receive this award. I have been dealing with Cranstons for over thirty years. In the beginning I supplied the late Jimmy Cranston with pigs and I now sell 4 beef cattle a week to Roger Cranston delivering to Blackbrow Abattoir at Wigton every Tuesday. Cranstons team of butchers always make an excellent job of hanging and preparing it, doing justice to the hard work we put in on the farm."